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CINEXYZ is a pioneering company committed to empowering inventors and solution providers within the dynamic realm of the film and video industry. Led by the visionary award-winning cinematographer Ron Sim CSC, we specialize in transforming your concepts and innovations into tangible products and services.

Our comprehensive suite of services includes expert consultation, meticulous design, rapid prototyping, thorough market research, cutting-edge machining, adept patent law navigation, and strategic product marketing explicitly tailored to the industry's demands.


At CINEXYZ, we're not just dreamers; we're makers, doers, and shapers of cinematic futures.


We've all heard of the concept 'From Farm to Table.'  Well, we're introducing 'From Idea to Market.'  We are a team of designers, engineers, craftspersons, and marketers who specialize in bringing ideas to life--and to you, our customers.  Our offices aren't found on the top of corporate high-rise buildings and our research and development facilities aren't in labs.  We live and breathe the art of cinema in order to understand what is needed in the industry. 


We come from movie sets and camera rental houses, studios, and edit suites.  We speak your language and we interpret ideas into innovation.

We understand you.


We listen to your ideas.

We work on designing and drawing your idea.

We thoroughly perform market research.

We rapidly prototype your product.

We assist with patent applications and IP protection.

We machine and mass produce your product.

We assist with product packaging and product marketing.

We work with you to distribute your product to the market.

We connect you with brand ambassadors and social media influencers.



I've always found solace behind the lens, capturing moments, crafting stories with light and shadow. It seemed like the only path for me, the one I was destined to walk. Yet, as time whispered its secrets and years painted their hues across my life, I found myself yearning for something more. There were deficiencies in our craft, gaps waiting to be bridged, and I felt the pull to be the architect of change.

And so, from the quiet corners of my spare bedroom, Simmod Lens was born. It was a humble beginning, a flicker of an idea fueled by passion and a relentless pursuit of excellence. The journey was anything but smooth; it was a rollercoaster ride of challenges and triumphs, a symphony of setbacks and breakthroughs. But through it all, there was a fire within me, a drive to reshape the landscape of our industry, one product at a time.

Today, as I stand amidst the fruits of our labor, I can't help but feel a swell of pride. Simmod Lens stands tall, a beacon of innovation and quality in the cine lens market. It's a testament to the countless hours poured into refining our craft, to the unwavering belief that we can always strive for better.

My story is not unique; it echoes the journeys of countless others in our industry. We are dreamers and visionaries, fueled by a shared desire to push the boundaries of what's possible. We understand the power of innovation, the importance of pushing past the status quo to create something truly extraordinary.

Through the trials of designing, prototyping, and bringing our products to market, I've amassed a wealth of knowledge. It's knowledge I'm eager to share, a torch I'm ready to pass on to those who dare to dream. If you have an idea burning within you, a vision waiting to be realized, I'm here, ready to listen, ready to help turn your dreams into reality.

Because in the end, it's not just about the products we create or the images we capture—it's about the stories we tell and the legacy we leave behind. And with every innovation, every step forward, we're shaping a brighter future for ourselves and for generations to come.

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Ron Sim CSC

Founder / CEO 


Contact us



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